Jeff Reifman

Senior Technologist

My nameExperienced entrepreneur and eight year Microsoft alumnus with expertise in software development, social media, journalism, publishing and communications.


I'm a serial entrepreneur and software industry project manager with eight years of experience as a Microsoft Program Manager and Group Program Manager. I helped lead the technology team which launched MSN News and Since then, I've worked twelve years in startups, journalism, social media, and nonprofit efforts.

I'm a published freelance writer with a wide variety of clips in technology and culture. I also have a unique and diverse portfolio of grassroots PR and guerilla marketing success. I'm a regular volunteer teacher with Street Yoga.

I'm currently available for consulting related to strategy, technology, communications or capacity building, short term projects or the right full time opportunity. I am willing to relocate and open to international work.


Led Capture of Missing Writer in Wired Magazine's Vanish Contest

Evan Ratliff wrote a story about how people disappear in the digital age. Then he went on the run himself, with Wired readers trying to track him down. I used Facebook application technology as a honeypot to find Ratliff in New Orleans and connect with locals to catch him on the ground. Learn more.

Wired Vanish

Three-time Knight Foundation Journalism Grantee

Received $689,471 in grants to develop open source Facebook application software for media organizations and research news engagement. Learn more.

NewsCloud's Hot Dish


Highlights of my writing include three cover stories on Microsoft's technology, its corporate citizenship and my own socially responsible investing for Seattle Weekly.

Work Experience

NewsCloud Consulting

Founder, Project Manager

  • Period: 2005 - Current
  • Job type: Full time

Working as a consultant and experimenting with startup concepts such as Web development in PHP and Yii Framework.

Managed the implementation of three Knight Foundation grants related to Facebook, journalism and social media research.

  • Transform the open source NewsCloud platform into a turnkey solution 2011
  • Evangelize the NewsCloud Facebook platform to twelve media organizations 2009
  • Research the engagement of young people with news in Facebook 2008
  • Taught publishing to University of Washington Communications students 2009

Actionstudio and GroundSpring

Founder, Project Manager

  • Period: 2001 - 2005
  • Job type: Full time

Built web-based services for nonprofits. Raised more than $580,000 for ActionStudio from The Omidyar Foundation and Aspiration. Later acquired by Groundspring (now Network for Good).

Co-founder, CEO

  • Period: 1999 2000
  • Job type: Full time

Left Microsoft, raising $2 million in venture capital to found, an electronic gift certificate company. Built team of forty-five within three months. Company acquired by within one year.

Microsoft Corporation

Group Program Manager

  • Period: June 1991 - April 1999
  • Job type: Full time

Helped lead technical launch of MSN News (1995) and (1996) among other projects.

  • Microsoft Online Store 1999
  • Special projects 1996-1998
  • 1996
  • MSN News, 1995
  • Microsoft Research (At Work) 1991-1995

Habitat Espresso

Four Angels Cafe

Owner, Philanthropist

  • Period: 1997 - 2000
  • Job type: Part time

Founded two not for profit coffeehouses in Seattle to engage the community in local philanthropy. The effort received widespread media coverage:

Technical Skills

Technical Project Management


Software Architecture


Social Media Strategy


Facebook Applications

Very Good

User Centered Design

Very Good

PHP, MySQL & Yii Framework


Webmaster / SEO

Very Good

XTHML / CSS / Javascript

Very Good

System Administration / AWS


Ruby on Rails



Engaging Youth in Social Media: Is Facebook the New Media Frontier?

Nieman Reports

A research project creates experimental applications for Facebook to learn whether the news habit can be fostered online and lead to civic engagement. Read more

This Changes Everything: Occupy Wall Street and the 99% Movement

A Yes! Magazine Publication

Co-authored essay on the strategy of the Occupy movement Read online | Buy


Method and system for providing touch-sensitive screens for the visually impaired

United States 6,496,182

System and method for facsimile cover page storage and use

United States 5,438,433

System and method for facsimile load balancing

United States 5,917,615

Facsimile machine with custom operational parameters

United States 5,539,530


Rensselaer Polytechnic Institute

Bachelor of Science degree in Computer Science.

Class of 1991

Pacific Palisades High School

Class of 1987


Volunteer Yoga Teacher

I volunteer regularly teaching yoga to teen boys in recovery through Seattle's Street Yoga. Completed Yoga Works RY200 (2011), Pacific Yoga RY500 (2013) and Off the Mat Into the World's Basic and Advanced Leadership Training (2012).

Social Investing

I'm a co-op investor in Fair Trade coffee, tea and chocolate provider Equal Exchange and have traveled to Peru to meet their farmers and learn about their supply chain. I am also a founding investor in Upstream 21, which operates with a socially responsible corporate charter.

Hobbies & Interests

Hiking, running, snowboarding, photography, travel, gardening, vegetarian cooking and scrabble.